
China Adhesives and Sealants Expo in Shanghai 2025
Exhibition Report of Dongguan Saipu Electromechanical Equipment Co., Ltd. for China Adhesives and Sealants Expo and China Tape and Film Expo
I. Overview of the Exhibition Background
(I) Basic Information of the Exhibition
The two exhibitions participated in this time are China Adhesives and Sealants Expo and China Tape and Film Expo, which were grandly held at the Shanghai New International Expo Center from September 17th to 19th. As highly influential professional exhibitions in the adhesives, sealants, tapes and films industry, these two exhibitions have gathered high-quality enterprises, cutting-edge technologies and a large number of professional buyers in this field from around the world. They serve as important platforms for information exchange, technology promotion and business cooperation within the industry. As a top-tier exhibition venue in China, the Shanghai New International Expo Center is equipped with complete facilities and a convenient transportation network, which provides strong support for the smooth operation of the exhibition and also attracts a large number of exhibitors and visitors from all over China and even abroad.
(II) Industry Development Trend
Currently, the adhesives, sealants, tapes and films industry is in a stage of rapid development. With the continuous expansion of downstream application fields such as new energy, electronic information, automobile manufacturing and packaging and printing, the requirements for the performance, quality and environmental protection of related products are increasingly high, which has promoted technological innovation and product upgrading in the industry. At the same time, the in-depth integration of the global industrial chain has brought more development opportunities and challenges to the industry. The competition among enterprises is gradually shifting from product price competition to comprehensive strength competition in terms of technology, brand and service. Against this background, this exhibition has become a key opportunity for enterprises in the industry to gain insight into market trends, seize development opportunities and expand cooperation channels.
II. Pre-Exhibition Preparation of the Company
To ensure the complete success of this exhibition participation, Dongguan Saipu Electromechanical Equipment Co., Ltd. (hereinafter referred to as "Saipu Electromechanical") attached great importance to it, established a special exhibition preparation team, and carried out detailed and sufficient pre-exhibition preparation work in various aspects.
(I) Clear Exhibition Objectives
In the early stage of preparation, the company defined the core objectives of this exhibition participation in combination with its own development strategy and market demand. Firstly, it aimed to display the company's newly developed electromechanical equipment products and enhance the brand's popularity and influence in the industry. Secondly, it intended to conduct in-depth communication and exchanges with new and old customers to understand changes in customer needs and collect market feedback information. Thirdly, it sought to explore potential customer resources, expand domestic and foreign market channels and pursue new cooperation opportunities. Fourthly, it planned to observe the dynamics of competitors in the industry, analyze the market competition pattern and provide reference for the company's subsequent product research and development and market strategy formulation.
(II) Selection and Preparation of Exhibits
As the core element of exhibition participation, exhibits directly affect the exhibition effect. Based on the exhibition objectives, the preparation team carefully selected the company's products and finally determined a series of representative, technologically advanced and market-oriented electromechanical equipment products for the exhibition, covering multiple categories such as adhesive production equipment, sealant filling equipment, tape slitting equipment and film processing equipment. To ensure that the exhibits could be perfectly presented at the exhibition, the company's technical department conducted comprehensive inspection, debugging and maintenance of all exhibition equipment to ensure stable equipment performance. At the same time, detailed product introduction materials were prepared for the exhibits, including product parameters, functional features, application cases, advantages and highlights.
(III) Booth Design and Construction
As the "facade" of the company at the exhibition, the quality of booth design and construction directly affects customers' first impression of the company. The company entrusted a professional exhibition design company to formulate a unique booth design plan according to the exhibition theme, the company's brand image and the characteristics of the exhibits. The booth number is W1376, located in Hall W1, with a superior geographical location and a large flow of people. The booth adopts an open design as a whole, with the company's brand color as the main tone, matched with simple and modern decorative elements, creating a professional, grand and technologically advanced atmosphere. In terms of functional area division, reasonable settings were made for the product display area, customer negotiation area, information distribution area and brand promotion area to ensure that each area has clear functions and does not interfere with each other, providing customers with a comfortable and convenient environment for visiting and communicating. During the construction process, the preparation team arranged special personnel to follow up the whole process, strictly controlling the construction quality and progress to ensure that the booth was completed on time and with high quality, laying a solid foundation for the smooth development of the exhibition.
(IV) Personnel Training and Division of Labor
To improve the professional quality and service level of the exhibition staff, the company conducted systematic training for them. The training content included product knowledge, industry dynamics, communication skills, business etiquette and exhibition precautions. Through the training, the exhibition staff were able to master the relevant product knowledge proficiently, answer customers' questions accurately, possess good communication skills and service awareness, and receive every customer with a professional and enthusiastic attitude. At the same time, the company also made clear division of labor for the exhibition staff, designating special personnel to be responsible for product explanation, customer reception, information distribution, information collection and on-site coordination, ensuring that all work during the exhibition was carried out in an orderly manner and improving work efficiency.
(V) Customer Invitation Work
Considering that new and old customers are important partners and resources of the company, the company carried out targeted customer invitation work before the exhibition. Through various channels such as telephone, email and WeChat, sincere exhibition invitations were sent to new and old customers at home and abroad, informing them of the exhibition time, location, booth number and the company's exhibition products, and emphasizing that this exhibition would bring more high-quality products and cooperation opportunities to customers. For key customers, the company also arranged special personnel to conduct one-on-one communication, inviting them to visit and negotiate at the booth, further strengthening the connection and cooperation intention with customers.
III. On-Site Situation of the Exhibition
On September 17th, China Adhesives and Sealants Expo and China Tape and Film Expo opened as scheduled. During the three-day exhibition, Saipu Electromechanical's Booth W1376 attracted a large number of visitors to stop and consult with its high-quality exhibits, professional services and good booth image. The on-site atmosphere was lively and the exhibition effect was remarkable.
(I) Exhibit Display and Customer Consultation
During the exhibition, various electromechanical equipment products exhibited by the company became a highlight of the exhibition due to their advanced technology, stable performance, excellent quality and broad application prospects, attracting the attention of many customers. The exhibition staff enthusiastically and professionally introduced the products to every customer who came to consult, answered customers' questions in detail regarding product performance, price, delivery time and after-sales service, and recommended appropriate product solutions according to customers' specific needs. Many customers showed strong interest in the company's products, stopping to watch product demonstrations, carefully checking product details and asking about product application cases. Among them, a newly developed fully automatic adhesive production line equipment of the company became a "star product" on site due to its high degree of automation, high production efficiency, easy operation and energy conservation and environmental protection advantages. It attracted a large number of customers for consultation and negotiation, and many customers expressed clear purchase intentions on the spot.
(II) Customer Reception and Communication
In terms of customer reception, the exhibition staff always maintained an enthusiastic and polite attitude, proactively greeting customers coming to the booth, handing over product materials and business cards to customers and guiding them to visit the exhibits. During the communication process, the exhibition staff carefully listened to customers' needs and opinions, and recorded customer information and feedback in detail. For old customers, the exhibition staff reviewed the past cooperation history with them, understood their recent production and operation situation and future purchase plans, and discussed the possibility of further deepening cooperation. For new customers, the exhibition staff introduced the company's development history, product advantages, production capacity, quality management system and after-sales service guarantee in detail to eliminate customers' concerns and establish a good cooperative relationship. Through in-depth communication and exchanges with customers, the company not only deepened its understanding of customer needs, but also enabled customers to have a more comprehensive understanding of Saipu Electromechanical's brand strength and product advantages, laying a solid foundation for subsequent cooperation.
(III) Information Collection and Market Research
The exhibition is not only a platform for displaying products and expanding customers, but also an important way for collecting market information and conducting market research. During the communication with customers, the exhibition staff actively collected customers' opinions and suggestions on the company's products, understood the price, performance, technical characteristics and competitive advantages of similar products in the market, and grasped the development trends of downstream application industries and changes in market demand. At the same time, the exhibition staff also visited the booths of other exhibitors to learn, observed the product display, technological innovation and market strategies of competitors, and analyzed the industry competition pattern. Through information collection and market research, the company obtained a large amount of valuable market information, which provided important reference for the company's subsequent product research and development, technical improvement, market positioning and marketing strategy adjustment.
(IV) Brand Promotion and Popularization
To further enhance the company's brand popularity and influence, during the exhibition, the company carried out brand promotion and popularization work through various methods. In addition to displaying the company's brand logo, corporate culture and product information at the booth, the company also released exhibition information and on-site dynamics on the official website of the exhibition, industry media platforms and the company's WeChat official account to attract the attention of more potential customers. At the same time, the company distributed gifts with the company's brand logo, such as notebooks, pens and eco-friendly bags, to visiting customers to further strengthen customers' memory of the company's brand. In addition, during the communication with customers, the exhibition staff also actively conveyed the company's brand concept and values to customers, striving to shape the company's professional, high-quality and reliable brand image.



IV. Summary of Exhibition Achievements
(I) Enhancement of Brand Influence
Through this exhibition, the brand popularity and influence of Saipu Electromechanical have been significantly enhanced. During the exhibition, a large number of customers, partners and potential customers in the industry learned about the company's products and services and gained a deeper understanding of the company's brand image. Many customers said that after visiting the company's booth, they had a new understanding of Saipu Electromechanical's strength and would give priority to cooperating with the company in the future. At the same time, the promotion work of the exhibition also made more people in the industry aware of Saipu Electromechanical, establishing a good brand image for the company in the industry and creating favorable conditions for subsequent market expansion.
(II) Expansion of Customer Resources
This exhibition has provided the company with rich customer resources. According to statistics, during the exhibition, the company received more than 500 person-times of new and old customers, collected more than 300 pieces of effective customer information, among which more than 50 customers had clear purchase intentions. These customers cover multiple downstream application industries such as new energy, electronic information, automobile manufacturing and packaging and printing, and are distributed in various regions at home and abroad. Through communication and exchanges with these customers, the company has established preliminary cooperative relationships, laying a solid foundation for subsequent business expansion. In addition, the company also contacted some suppliers, agents and partners in the industry to discuss the possibility of cooperation, creating opportunities for the company to build a more complete industrial chain cooperation system.
(III) Acquisition of Market Information
During the exhibition, through communication with customers and market research, the company obtained a large amount of valuable market information. It was learned that the demand for electromechanical equipment products in downstream application industries is developing in the direction of automation, intelligence, energy conservation, environmental protection and high precision. At the same time, the company also mastered the competition situation of similar products in the market and the development trend of technology. This information provides a clear direction for the company's subsequent product research and development, helping the company develop products more in line with market demand. At the same time, it also provides a basis for the company to formulate reasonable market strategies, helping the company gain an advantageous position in the fierce market competition.
(IV) Achievement of Cooperation Intentions
After three days of negotiation at the exhibition, the company reached clear cooperation intentions with many customers. Among them, preliminary cooperation agreements were signed with more than 10 customers, involving product procurement, technical cooperation and other fields, with an expected cooperation amount of more than 5 million yuan. The achievement of these cooperation intentions not only brings direct economic benefits to the company, but also provides a guarantee for the stable development of the company's subsequent business. At the same time, the company also reached preliminary cooperation intentions with some scientific research institutions and universities in the industry, planning to carry out in-depth cooperation in technical research and development and talent training, injecting new impetus into the company's long-term development.
V. Future Exhibition Planning and Outlook
(I) Future Exhibition Planning
Exhibition Selection: According to the company's development strategy and market demand, select influential professional exhibitions at home and abroad to participate in, focusing on exhibitions related to the adhesives, sealants, tapes and films industry. At the same time, consider expanding to exhibitions in upstream and downstream related industries, such as new energy exhibitions, electronic information exhibitions and automobile manufacturing exhibitions, to further expand the company's market coverage.
Exhibition Preparation: Further optimize the workflow of exhibition preparation, strengthen the coordination and cooperation between various departments to ensure that the exhibition preparation work is carried out efficiently and orderly. In terms of exhibit selection, increase the display of new products and new technologies to highlight the company's technological innovation capabilities. In terms of booth design and construction, continuously innovate the design concept to improve the visual effect and functionality of the booth. In terms of personnel training, continuously strengthen the training of the professional quality and service level of the exhibition staff to improve their customer reception and communication capabilities.
Customer Expansion and Maintenance: During the exhibition, strengthen communication and exchanges with new and old customers to establish long-term and stable customer relationships. For potential customers, arrange special personnel to follow up subsequently, timely understand changes in customer needs and promote the conversion of cooperation intentions into actual orders. For old customers, conduct regular return visits to understand the use of products by customers, provide high-quality after-sales service and enhance customer stickiness.
Brand Promotion and Popularization: Innovate the methods of brand promotion and popularization. In addition to traditional methods such as booth display, information distribution and media promotion, new media methods such as short videos and live broadcasts can also be used to display the on-site situation of the exhibition and product information in real time during the exhibition, attracting the attention of more potential customers and further enhancing the company's brand popularity and influence.
(II) Future Development Outlook
Through the successful participation in this exhibition, Saipu Electromechanical has strengthened its confidence and determination to deeply develop in the field of electromechanical equipment in the adhesives, sealants, tapes and films industry. In the future, the company will take this exhibition as an opportunity, make full use of the market information and customer resources obtained from the exhibition, increase investment in product research and development and technological innovation, continuously improve product quality and performance, optimize product structure and meet the diverse needs of the market. At the same time, the company will further strengthen brand building and market expansion efforts, actively expand domestic and foreign market channels, and improve the company's market share and competitiveness in the industry. It is believed that with the joint efforts of all employees, Saipu Electromechanical will achieve more excellent results in its future development and make greater contributions to the development of the industry.
This exhibition is not only a grand event for display and exchange, but also an important milestone in the company's development process. Through participating in the exhibition, the company has gained achievements, identified problems and clarified directions. In the future development, the company will continuously summarize experience, improve shortcomings, actively participate in various exhibition activities and strive to achieve the company's long-term development goals.